We are please to announce that Demarcus Paul will be joining the Animal Bikes Pro Team for 2017.
Demarcus is from Albany, Georgia and currently calls San Diego, California home.
Demarcus began riding 16 years ago. “I grew up riding, trails, street, skateparks and flatland. His style exudes those elements. It’s fluid, aggressive and smooth AF. Demarcus sees himself as “just a BMX rider”. We’ll say he is also as humble as they come.
“Riding for Animal is still surreal to me” and “it’s been a company that I have looked up to as a kid.” Now it’s for real and we are super stoked to have Demarcus be apart of the squad.
Be on the look out for more from Demarcus in 2017.
We are pleased to announce that LA OG street legend Eric “Barney” Cuiper has joined our sales team as our West Coast sales rep. Eric has been down with the Animal family for a long time and we are psyched to have him working for us. Check out Eric’s clips (starting at 1:37) from our classic 2010 video, “Cuts”. Shops can reach him at firstname.lastname@example.org
Animal History 101 – A decade ago the Butcher Peg took street riding to another level by allowing you to ride the unrideable. Butcher himself gives us the story behind how the Butcher Peg came to be.
I hear a lot of talk about, if it ain’t steel it ain’t real. Everyone is entitled to his or her own opinions and I say, ride what you like, have fun and be yourself.
Back in my early years of riding, I had a set of Bully Bikes pegs that were plastic and had metal inside. The peg threaded onto your axle. Old school shit, haha. When I had those pegs, I could grind wood benches and some rough stuff with them. I ended up breaking them off pretty quickly though. I would always think, damn if I could just have a better design that would last. You could grind everything.
Years later I talked to Ralph about this old idea I had to design a new peg with a plastic sleeve you could replace. I wanted to design pegs to open up new doors. Ralph was hyped and said, “Hells yeah lets make them and they can be the Butcher pegs.” I got right on it. I got to drawing up the design and started working with the product designer to start getting some samples made to test out.
We pretty much had the design on point right away and started testing. I tried a bunch of different sleeves with different thicknesses, densities and colors. Once we were happy with a final design, we went ahead and made one of the best pegs ever. I love these pegs because they have opened up so many tricks and set up possibilities. I’ve seen it in my riding and I’ve seen it in other people’s riding, too.
I hope to see it continue on with future generations. Don’t be held back. Ride what you want and have fun with it. Butcher pegs for all grinding needs.
We just dropped a fresh ad featuring Matt Miller ripping down a rail with his Animal X T1 tires while on a trip to Arizona this past spring. Matt is loving the special dual compound in the streets, which makes these tires as fast as they are grippy. From the parks and pools to the streets, this tire has you covered! Available in 2.20 and 2.40, pick up a pair here.
Check in with Benny L as he shows you this years updates to the Monster Full Cab! He’s going to be touring through Europe in this bad boy all summer, click play to find out how to how to bring Benny to your local spots! #hailbennyl