Technology has done it’s best to duplicate it but nothing compares to physically flipping through a book. The smell of the ink, the texture of the paper, and the little details you can only get from printing. It’s the same way sitting behind your computer downloading an mp3 doesn’t come to close to the experience of getting out of the house going to a store and buying a record or cd and having that great artwork in your hands.
It takes a lot more more to put together a print catalog as a opposed to online. In the end the time spent is well worth it. Check some photos of the catalog getting printed as well as some shots of the final product after the jump.
Get out of the house and pedal to your local shop to pick up our new catalog.