How long have you been in business?
We have been in business for four years now.

Can you explain how the idea for a store came to be?
Ralph saw the need for a shop in downtown Jersey City and felt that if he didn’t make it happen it would only be a matter of time before someone else beat him to it. He came to Rodney and the rest is history.

Who owns the shop?
Rodney Morweiser and Ralph Sinisi.

Who works there?
Tony Dipaolo, David Wagner, and Nick Bardzilowski.

What events have you done at the shop in the past few years?
We did Matt Hoffman’s Birth of Big Air, Hippy Steve’s Jump for Joy16-18, numerous local demos with our Grove Street Team.

What changes have you noticed in the scene since the shop opened?

What does Grove Street offer that mail-order doesn’t?
Rider experience; every single employee of the shop has some form of BMX background and Dave and Nick still currently ride.  It’s nice to be able to go into a shop and talk parts the same way you would with one of your boys.  Aside from that we offer a layaway and the ability to touch and feel bike parts before they come in the mail.  Mail order is just super-impersonal.

Top three best-selling Animal products:
Edwin grips for sure, after that I would say GLH tires.  Lately V3 sprockets and hubs have been doing real well.

Strangest experience selling an Animal product:
Ha, ha, man it’s Jersey City; there’s not a day that goes by without weirdos, and we sell tons of Animal products to people that don’t ride BMX.

Why carry Animal?
They started East Coast street riding, they’re one of the realest companies out.  They don’t copy anyone else because they invented what they do.

What’s something you never expected to happen after opening the shop?
To get so much love from the community.  We have a pretty big costumer base and they have a ton of loyalty.

Any future plans for the shop?
The plan is to take over the Laundromat next door and expand the showroom.

How many trends have you seen come and go since you have been open?
To be honest not so many, I think slim saddles may be on their way out.  Four pegs seem to be catching on with everyone.  I think colored parts may have been something to come and go.

If you can have one BMX product that doesn’t exist yet what would it be?
Self Truing Wheels, ha ha; that would make our life easier. Possibly a frame with a top tube that doubles as a vap? Ha, ha.

Where do you see the shop in ten years?
We see the shop as being a major destination point for Jersey City and growing into more than just a bike shop but a brand.

Shop address: 365 Grove Street Jersey City, NJ 07302
Hours: M-F 9-8 Sat 9-5 Sun 11-5
Contact info: 201-451-2453