SHOP SPOTLIGHT: INCYCLE/ SAN DIMAS, CALIFORNIA

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How long have you been in business?
Incycle has been in business for a little over 20 years now. Casual just opened up the beginning of this year.

Can you explain how the idea for a store came to be?
With our new mail-order Casual, I felt like most kids preferred to shop online for their parts, so I wanted to make a cool site where they could get everything they need at good prices along with a cool place to check current web vids and BMX news. I also felt it was important that the person who owns and operates the site should also be a rider and a person that cares about all the brands and people being promoted, so I made it happen.

Who owns the shop?
Incycle is I (Mark Smits) and Dominic Galenti. Casual BMX is Bobby Summers and I.

What events have you done at the shop in the past few years?
I had a jam in the back of the San Dimas location. Brought some ramps out, had some music playing, had some pizza and gave away some product. A lot of riders came out; good times were had.

What changes have you noticed in the scene since the shop opened?
The local BMX scene is only growing around here and I’m stoked to be a part of it.

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What does Incycle offer that mail-order doesn’t?
Mail-order pricing without the shipping charge, plus you don’t have to wait.

Top three best-selling Animal products:
Edwin grips, TWW tires, and headsets.

Why carry Animal?
Because it is a quality product someone can rely on to work as well as look good on the bike.

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Any future plans for Incycle and Casual?
Have big plans for the future of Casual- currently putting a team together, as well as working on other Casual-branded products.

How many trends have you seen come and go since you have been open?
Biggest trend that I noticed come and go would have to be kids trying to make their bike as light as possible.

What is the best thing you gained or witnessed from owning/ starting the shop?
With Casual, it made me realize how large the BMX community actually is worldwide.

Where do you see the shop in ten years?
With Casual, the go-to mail-order for the West Coast!

Location: San Dimas, CA
Shop address: Incycle – 561 W Arrow HWY. 91773
Casual – 133 S Eucla Ave.  91773
Hours: Casual- Monday to Friday 830AM-5PM
Incycle- Tuesday to Friday 10AM-7PM, Saturday 10AM-6PM, Sunday 11AM-5PM, CLosed Monday
Contact info: Incycle- (909)592-2181 incycle.com
Casual- (909)784-2935 casualbmx.com